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What Is Content Marketing?

You may have heard about content marketing, but you’re not sure what it is or how/if it works. For businesses trying to keep up with consumer buying habits and trends, marketing can feel like a moving target. Content marketing is more than just a new approach. It is a...

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Your Brand Does Not Belong to You and Why it Matters

Your brand does not belong to you. At least, not in the way you think it does. In the beginning your brand started as an idea in your own mind. Your brand was something you perceived based on your personal values, your product, the industry in which you would sell...

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Scaling Your Business By Investing In Your Home Team

The Power of Delegating When it comes to growing your business, much of what we hear has to do with employing people or resources to do the busy work so you can focus on doing what only you can do. As a father of 5 trying to get my business up and running, I...

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Strategies to Prevent Losing Time and Money on a Project

I wanted to take a few moments to share some strategies with you that I have found extremely valuable when approaching the question of whether or not to take on a project. We humans, by nature, are bad estimators. I've seen this show up time and time again for...

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Turning Your Rut Into a Groove With Better Scheduling

An Old Record Player I really like this imagery... imagine an old record player, and on it a record. Maybe you've never seen one except in the movies. One of the many reasons this method of playing music gave way to newer technologies was because of this thing that...

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Makers, the World Needs You to Take “ME-TIME”

Many of the creative people I know are also some of the most hard-working, committed people I know. Creative work in almost any area–art, design, engineering, development, etc.–is usually just the right mix of enjoyable and challenging. Because of this it's easy, as a...

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Why You Won’t Hear From Me After 5pm

If you've ever tried to visit your favorite restaurant or coffee shop after they close, you've probably been met with the disappointment of the "CLOSED" sign. For many businesses it doesn't make financial sense to stay open 24 hours and because many of us understand...

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