DESIGN & DEVELOPMENT
QUALITY DESIGN FOR YOUR WEB AND GRAPHIC NEEDS
I have worked as a content design professional for more that 10 years and will not only bring solid skills to your project, but an eye for and obsession with the little details that will make your project shine and accomplish your goals. I offer the following creative design services:
Web Design & Development
Graphic Design
-Graphic Design (banners, fliers, door hangers, training material, newsletters, etc.)
VIDEO
-Product
-Promotional
-Training Videos
-Video production (location scouting, directing, producing, writing, shooting, editing, color-correction)
PHOTOGRAPHY
-Product
-Promotional
-Shooting and editing (location scouting, lighting set up, color-correction, etc.)
AUDIO
My Process
Goals Meeting and Determining Value
During this meeting we talk about your specific goals for the project, whether they be financial (increased revenue, increased web traffic, increased customer engagement, etc.) or personal/sentimental (preservation of memories or history, celebrate a business milestone, etc.). My aim is be as familiar and on board with your goals as you are, so that while I am designing or building your solution, I do so with your goals at the center of my focus. During this meeting we will talk about what accomplishing your goals is worth to your business.
The Content
This is one of the most important pieces of the equation, second only to your goals. In order for anything to be designed or built to carry a message, the message must be articulated. I call this the content. The design is meant to be a vehicle for the content. A car may be the best vehicle to use for a road trip, but who is taking the road trip? You wouldn’t send a single person in a fifteen passenger van, nor would you send a large family in a smart car. In order to determine the appropriate vehicle for your message, your message must be clear and complete.
Proposal and Agreement
After determining your goals and discovering what kind of value accomplishing those goals would bring to your business or organization, I put together a proposal restating your goals and desired solution, and my fee. I also put together an agreement, including a project specific process, timeline, and terms of the business relationship. I deliver this to you and also set aside time to go over it with you paragraph by paragraph to make sure we are completely on the same page before moving forward.
The Project
After the first payment is received, I begin working on the project. Depending on the specific medium, there are a variety of different steps, but it generally breaks down like this: Research, collecting raw materials, sketch or storyboard, refinement, further refinement, finishing, completion, packaging, delivering.
You’ll notice I do not include a revision process with the client. If you are hiring me to do design work, it’s because you see me as the expert and professional in design and, it is understood, I see you as the professional in your field of work. Therefore, you are most equipped to describe your goals and provide content for the design, and I am most equipped to take those goals and content and use my design skills, expertise, and insight to build a solution that will accomplish your goals. This takes a great deal of trust on both of our parts, but ultimately leads to a solution that is better suited to help you reach your goals.
Presentation, Final Payment, and Delivery
After the project is complete, I will take you through my design process and describe the design decisions I made along the way to arrive at the most effective version of the final product. I share details about inspirations, statistics, colors, tools, etc. that were integral in crafting your project. After the presentation, and having collected the final payment, everything is delivered to you with any necessary directions for use.
Tell Me About Your Project
Let’s talk about what your design needs are and how you hope they will accomplish your business’ goals.