I am in the process of writing this book, and as soon as it’s finished, I’m going to send it to you for FREE!

Here’s a preview of the chapter listing:

What is content marketing?

You may have heard about content marketing, but you’re not sure what it is or how/if it works. In this chapter I talk about the basic idea of content marketing and why it’s such a powerful and essential marketing tool.

The different forms of content marketing.

I’ll give you an overview of the different mediums you can use for effective content marketing and talk about their strengths. This chapter includes information about blogging, newsletters, podcasts, video, courses, books, and more.

Content marketing vs. Traditional Marketing

Why would you choose content marketing over ads? When you’re spending money on ads and it’s working, why would you even bother with content marketing? I’ll talk about why content marketing is more effective in establishing you as an authority and building trust, and can exponentially increase your revenue in ways that traditional marketing can’t even touch.

What Should You Start With?

So you’re convinced that you should make content marketing a part of your marketing plan. What do you start with? Do you do it all? In this chapter I cover some different scenarios and ask some questions that will help you determine what you should start with and in what order you should implement different mediums for content marketing.

Content Marketing on Social Media

These days it’s essential to use social media as a marketing tool. I’ll help you determine if social media is right for you, which platforms you should be using, and how to best invest your time on those platforms to maximize your time investment.

Frequency

Now that you’ve determined which mediums and platforms you’ll use for content marketing, how frequently should you share content? I’ll discuss the optimal frequency and the importance of frequency for creating and maintaining expectation with your audience.

Getting a Return on Your Investment

You are using content marketing because you’ve got a wealth of information to share with your customers, but you’ve also got to make money. In this chapter I’ll talk about how to monetize your content marketing efforts based on different business models.

Optimizing Your Content Marketing

Once you’ve got content marketing working for you, creating more value and producing more profit is a matter of making content marketing work more efficiently and scaling it. I share information about your next steps for streamlining your existing efforts, and growing in your ability to provide even more value, resulting in greater long term and residual profit.